I always recommend Sognefjord — Norway's longest and deepest, stretching over 200km into the interior. Its branch, Nærøyfjord, is a UNESCO World Heritage site so narrow the cliff walls seem to lean toward each other overhead. Drifting through it at dawn on a small wooden boat is, in my opinion, one of Europe's most quietly spectacular experiences.

Everyone knows Preikestolen (Pulpit Rock) and Trolltunga, but I usually point my clients toward the Aurlandsdalen valley walk and the ridge above Flåm instead — the views are just as breathtaking and you actually get a sense of solitude.

From late September through March, I love telling clients about the aurora borealis lighting up the skies above northern Norway. I always recommend the Lofoten Islands for this — that chain of craggy fishing villages above the Arctic Circle is, in my opinion, the most photogenic setting in the world for it.

My advice: go June–August for long days, wildflowers, and the fjords at their greenest, or September–March if you're chasing the northern lights and want dramatic winter light with far fewer tourists.