Who We Are
Extraordinary Travel
Our Story
Extraordinary Travel is a boutique agency founded on a single, unwavering belief: that travel, at its finest, is a transformative art form. Since 2014, we've crafted journeys that go far beyond the ordinary — itineraries woven from rare encounters, hidden landscapes, and deeply personal moments that stay with you long after you return home.
We serve discerning travellers who demand more than a holiday — people who seek immersive cultural experiences, unparalleled luxury, and authentic connection in the places they visit.
Whether you dream of a private safari at dawn in the Maasai Mara, a ryokan stay deep in the mountains of Kyoto, or a sailing voyage through the Greek islands — we design every detail around you. And when you're on the road, you're never truly alone: Lura is reachable around the clock, ready to handle anything from a missed connection to a spontaneous upgrade. Our philosophy is simple: no two journeys should ever be the same — and no traveller should ever feel unsupported.
Meet the Founder
Lura Albee
Travel Designer • Curator of Extraordinary Journeys • IATA Certified
For Lura Albee, travel has never been about simply getting from one place to another. It's about discovering the stories, cultures, flavors, and unforgettable moments that transform a trip into a lifelong memory.
Lura combines her passion for exploration with a talent for meticulous planning, creating seamless journeys that are as effortless as they are extraordinary. With years of experience designing luxury experiences, coordinating complex logistics, and delivering impeccable service, she understands that the most memorable travel experiences are built on thoughtful details and authentic connections.
Having traveled to 40+ countries — from the rolling vineyards of Tuscany and the coastal villages of Cinque Terre to the bustling markets of Marrakech and the hidden gems of Southeast Asia — Lura has spent years exploring the world with a curious spirit and an eye for discovering places that most travelers never find on their own.
Her approach is simple: every traveler deserves an itinerary that feels personal. Whether you're dreaming of a romantic escape through Italy, a private river cruise through Europe, a culinary adventure in France, an African safari, or a once-in-a-lifetime family celebration abroad, Lura designs journeys that reflect your interests, travel style, and sense of adventure.
Lura is IATA Certified, a mark of her standing as a licensed travel professional recognized within the global travel industry.
IATAN Accredited
IATAN (International Airlines Travel Agent Network) is the official accrediting body for the U.S. travel industry, verifying professional travel agencies and issuing credentials recognized by airlines, cruise lines, and hotels worldwide. IATAN accreditation gives Lura's clients access to industry-exclusive rates, priority service, and added confidence in every booking. Learn more at iatan.org.
Clients appreciate her ability to anticipate needs before they arise, uncover exceptional accommodations, and create travel experiences that balance luxury with authenticity. Crucially, Lura doesn't disappear once you depart. She remains reachable throughout your journey — whether you need a reservation changed at midnight, guidance when plans shift, or simply the reassurance of knowing someone who knows your trip inside and out is just a message away.
When she's not designing custom itineraries, you'll find Lura exploring a new destination, seeking out hidden restaurants, wandering historic streets, or sipping wine with local vintners — often alongside her husband and twin daughters, creating new experiences together.
"The best journeys aren't measured in miles traveled, but in moments that stay with you forever."
Core Values
Transformative Art Form
Every journey is a canvas — painted with rare encounters and unforgettable moments.
Rare Encounters
Hidden locations and secret experiences found nowhere else on earth.
Passionate Travel Curators
Seasoned explorers with first-hand knowledge guiding your every step.
Unique Journeys
No two itineraries are ever alike — because no two travellers are.
With You, Every Step
From the moment you book to the day you return home, Lura is reachable around the clock — a trusted advisor in your corner, wherever in the world you are.
Our Mission
To elevate the art of travel by delivering immersive, soulful, and meticulously designed experiences that leave lasting impressions and inspire a lifelong passion for exploration. Every journey we create is a story waiting to be lived.
To elevate the art of travel by delivering immersive, soulful, and meticulously designed experiences that leave lasting impressions and inspire a lifelong passion for exploration. Every journey we create is a story waiting to be lived.
Plan Your Extraordinary JourneyNot sure where to begin? Book a complimentary 30-minute consultation with Lura — no pressure, just a conversation about your dream journey and how we can bring it to life.